Landing pages are one of the effective marketing tool. Create high-conversion landing page design is a problem that causes many businesses headaches. Today’s cover will share with you 7 steps to build an effective and high-converting landing page.
According to a study carried out by Databox in 2019, The average conversion rate of a landing page is 26%. Conversion rates can vary massively depending on the industry, but this average represents a ballpark figure of a “good” conversion rate. However, almost 10% of businesses reported having exceeded this figure by quite a margin, with conversion rates of 70%+. Despite the overall average conversion rate for landing pages standing at 26%, most landing pages have a conversion rate of 10% or less, which for some businesses is more than sufficient to make using landing pages a sustainable strategy.
A landing page is an effective tool but you need to use it properly. To be able to optimize the landing page, and increase the conversion rate, the design of a landing page is extremely important. Immediately apply the golden formula shared by big brands to build a professional Landing Page.
1. When Should You Use a Landing Page?
- When running advertising campaigns: Instead of just running ads on less informative and generic pages, a landing page will solve the problem of attracting, and focusing on customer actions.
- When you want to find potential customers: Businesses/organizations will include a preferential policy/free product giveaway to stimulate customers to fill in the information to receive rewards.
- When launching new products and services: You need to have a landing page to introduce details and specifics about the products you want customers to be interested in and buy from.
- When running promotional campaigns, gifts.
2. Types of popular landing pages today
Based on the purpose of the landing page, people divide the landing page into the following common types:
The landing page collects customer information (Lead Generation Page)
The landing page collects customer information that often appears when a business holds an event, looks for potential customers, or gives free gifts to customers when launching a new product…
A landing page sent directly to customers for them to fill out is a lot easier than sending them your website and then they have to fumble to get to the landing page.
Landing sales page (Sales Page)
Sales landing pages are often used to sell online courses. The advantage of using this type is that all product information is condensed, focused on one page of reasons to buy, and a Call To Action button for customers to “act” immediately when shopping. “into your home”.
The sales landing page is also often used by brands when they want customers to focus on buying a certain type of item/group of products that are on sale or have just been launched.
The landing page redirects content (Click-Through Page)
The landing page redirects content that acts as a feeder page to lead customers to another page. This landing page usually includes full product information and has a button for customers to click to go to the page you want customers to act on.
Landing pages to redirect content also frequently appear on online sales websites. Those are usually product pages, with detailed descriptions. The button is the “add to cart” button that directs the customer to the shopping cart and checkout page.
3. 7 Steps to create high conversion-landing page design
To create a highly effective landing page, there are certain elements that you absolutely need to have. Use the App Beae- Flexible Page Builder for Shopify to customize and create a conversion-rate landing page that gives your Shopify store an impression.
Step 1: Determine the main purpose of the landing page
You need to have a clear goal for the landing page purpose so that you can choose an appropriate theme and design. This article will focus on the sales landing page. To better understand customers when building this page, you need to ask yourself the following questions:
- Why will customers visit this page?
- When they enter the page, what will they do first?
- What will keep customers on your page? Pictures, minigames or promotions…?
Once you have the purpose of the landing page, you need to build the landing page layout:
- Where is the CTA located?
- Various product images
- Programs attract customers in the most prominent position.
Defining a specific, clear purpose will help you create a landing page that is logical and true to the customer journey.
Step 2: Make your CTA button stand out
The CTA button is an essential part of any landing page; that’s why you should try your best to make it eye-catching, relevant, and accurate.
- Use vivid and contrasting colors for your CTA button;
- Make the button large enough to be easily noticed;
- Leave some space around the button, don’t overwhelm visitors with text or visual elements;
- Choose the right location according to the user’s eye movement
You can use Beae’s “Button” element to optimize CTA. Change the CTA sentence, add links, position, and color to match the main theme of the page.
Step 3: Describe clearly and in detail the product and its highlights
Describe the product based on the customer’s point of view and stance. In other words, explaining what user problem this product can solve.
- Features – List of outstanding and interesting features of the product/service.
- Benefits – What will these characteristics help customers get?
- Vulnerability – If not used, what will the customer lose?
Filling out the information in the Beae featured product element will help you provide the most necessary information about the product to the customer. Price, quantity, promotions… If you want to be more attractive, you can align the position, color, background…
In addition, the addition of the “Text” element to describe the details of the product will also help promote the purchase process of customers faster. Think for yourself and from the user’s point of view, do you find the content easy to read? Is it easy to understand and does it explain what you need to convey well and accurately?
Don’t forget, you also need to understand your audience.
Step 4: Add quality images
Since most people perceive information primarily through visual elements, images are more likely to improve landing page conversion rates. Just make sure to use them effectively. But what does that mean?
Well, your landing page images should fit the following criteria:
- High Quality
- Attract attention
- Relate to
Step 5. Use evidence to increase the credibility
Customers will trust more if they hear good information about your products or services through someone. Cite pictures of people who have used your product or service, and clearly post their words about your product or service for customers to see.
According to Nielsen, 83% of customers trust recommendations from someone they know, and 66% trust what other customers post online. Use Beae’s “Testimonials” element to add reviews so that customers see that many people have used the product or service and are talking well about it, they will have more positive thoughts and peace of mind in the future. business use of services.
Step 6. Landing Page Loading Speed
By far the most important aspect of improving conversion rates is the focus on speed and accessibility. Therefore, to improve the speed of the Landing Page, the page weight (also known as the size in megabytes) is one of the top priorities. Make sure to reduce page load time because the faster the page, the more conversions.
Step 7: A/B Testing and Measuring Landing Page.
No one likes complicated metrics, but it’s worth it, you can bring in more leads, right? Here’s what you need to keep in mind when retrieving data during your test:
- Where visitors click on the page
- How long do visitors stay on the page?
- How many visitors convert into leads?
There are four important metrics to measure:
a. Page view (Page View)
b. View-to-Submission Rate
c. Conversion rate (Conversion rate)
d. Total Number of Leads
Landing Page design will vary depending on the industry you are participating in. And to create an attractive, outstanding, successful, and effective landing page requires investment, time, and dedication, making it a “secret weapon” and decisive for success. Therefore, investment in Landing Page development should be focused on and planned right now.
Download App Beae now to create an effective Landing Page with a high conversion rate.
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