Today Beae Page Builder shares 7 tips for merchants who are doing business not only on Shopify or any e-commerce platform to give everyone a very clear view on how to improve performance and The ability to transform makes a difference for yourself. Join us to discover these interesting things.
Okay, let’s go.
1. Plan Implementation, Specific Goals Will Be Achieved.
This is the most important step before you start building your landing page. “No Plan – Can’t Finish” this is the banner that Beae Page Builder always talks about to remind the importance of planning.Read more about the importance of planning and goals here.
Each landing page should receive a unique mission. You’ll be able to organize the different pieces of information in an easy-to-follow structure and in the right order of importance when you have a clear goal in mind.
Depending on your plan and goal is to increase sales, register participants, book appointments, there will be appropriate indicators for each type of purpose.
The next important piece of work is to categorize the landing pages that correspond to the customer file you want to reach. It sounds very simple, but it takes focus here.
For example: Your product is aimed at an audience of 25-40 years old, you will divide the content and images into 2 different landing pages serving the customer files that are divided from 25-33 years old and 34-40 years old. age. Each age bracket will have different behaviors, interests, so classification is very important to increase the conversion rate with the products you are selling.
Your job is to create different landing pages and each one is aimed at a specific audience, instead of providing the same experience for everyone, don’t forget to include A/B testing as well.
Don’t forget to ask yourself what your customers need.
– Who is the customer who bought this product How old are they? What are they doing? Are they mainly men or women? What do they like? Their behavior on the internet?
Does your product solve a customer’s pain, or core problem? Why would they choose you and not another product?
– Customers have problems when buying? Do they like the product’s packaging or return policy? Do you have promotions for your customers?
3. Create a Clear and Specific Message.
Surely what is the “Message” you want to convey to your customers?Content build on the message to develop as well as describe the product on your landing page.The message here needs to be short and clear. clearly create buying motivation as well as gain customer insight.
I am really impressed with Nike’s message with “Just do it” with a very clear and specific mission, this slogan has existed for more than 30 years but the influence and inspirational power is still as strong as the previous ones. first day of birth. Make Nike known worldwide to almost every customer.
4. Get Your Customers’ Attention Make Your Headline Shine and Create an Attractive Call-to-Action (CTA) Button.
The time customers visit the landing page and then exit is very fast, so we all have a very short attention span and retention time. Therefore, serious investment in your headline is imperative to attract customers to stay as well as buy.
So how can you create headlines that stand out?
Your headline should be simple – short and to the point, with the right insight and urge to continue the customer journey leading to product viewing and ending to purchase.
An attractive landing page with good content, a title that hits the right customer, an attractive campaign that the CTA (Call Action) button does not create is a waste of all the effort of a perfect campaign.
Keep in mind that each CTA button on every landing page serves a specified purpose, but keep in mind that the language they use can vary and viewers take a certain action at a time.
Today, marketers everywhere have put some creative spin on their calls to action to generate the leads their businesses depend on.
Look how streaming giant Hulu has taken an impressive approach with this CTA. The blurred background shows all the TV and movie offerings, while the CTA’s green and white text draws your attention to the ad.
It’s subscription and extra sale in one, informing users that they can get discounted add-ons with Disney+ and ESPN+.
5. Use the Best Photos.
Impressing customers as soon as they land on your landing page by displaying the most compelling image of your product or service is almost doable. Remember to let your image speak for you; you definitely want your visitors to get the main message right from the start. The human brain processes images 60,000 times faster than text, which means the first thing your potential customers see on your landing page is the images and colors you use.
Also consider using videos as they make it easy to describe how the product works. Background video can even take your store visuals to the next level, providing an immersive and interactive experience that’s super fun to engage with.
Look at Tesla used Shopify to build a sales page to sell car chargers, car accessories and even clothes, besides Tesla also doesn’t have car showrooms showcasing their main product, they sell goods. online through batch orders. Tesla gives the best images of their products, in order to bring the most truthfulness to customers.
6. Use Testimonials.
Customers today tend to carefully consider the reviews, comments, real experiences of the first buyers before making a purchase decision. So you’ll be able to diversify your social proof to more vividly represent your brand’s credibility by incorporating reviews, ratings, testimonials, reviews, or even warranties. Money-back guarantee to help improve product confidence as well as a sense of security from consumers.
As a salon brand owner specializing in the care and recovery of Beauty Essex skin problems, Danielle skillfully asked for comments and reviews and then posted them on her service introduction page. The simple approach has maximized effectiveness, making the reader feel in the stories of customers who have undergone treatment.
7. Optimizing Conversion Issues With Beae Page Builder
Completing a perfect landing page with a clear strategy, catchy headlines, compelling sales call-to-action is not enough if your landing page is plagued with errors that directly affect your customers. experience and possibly fix below.
Slow page load times: For every one-second delay in page load time, a website suffers an 11% drop in views and a 7% drop in conversions. Make sure to optimize your images before uploading them to your store. By reducing the image size, there is no need to put product photos, or banners with an image quality with too high a size, it directly affects the page loading process, making your landing page slow and annoying in the process. experience.
– Simplify the checkout process: Imagine your customer loves your product and is ready to complete the checkout process, but your landing page requires too many clicks to complete the order, the customer Your site may lose interest and leave the site. So you should simplify your checkout process carefully and keep the necessary steps with specific content to help shoppers have a perfect experience at checkout.
– SEO optimization of your landing page: SEO plays an important role in increasing your page’s visibility. The better optimized your SEO is, the more organic traffic you can get and the more opportunities you have to convert leads into buyers with no advertising fees. This feature is currently integrated in Beae Landing Page Builder, completely free and very easy to use, which will help you a lot.
So the first job you have to do is do keyword research and decide the most suitable keywords for your landing page. In addition to using those keywords throughout the copy, you also need to incorporate them into the page title, meta description, and URL.
There are many free tools available for you to check your SEO rankings. Don’t forget App Beae Landing Page Builder supports users with Seo tools built into the application, you will know what you need to do to help your landing page be in the best state.
Creating your perfect landing page just got easier after Beae Page Builder offers tips we’ve found directly to help you avoid the pitfalls of building a Shopify sales page. While there’s a lot to build on, by this point you’re probably equipped with all the essentials to master the lesson and its practical examples. Put everything into practice and start driving sales for your business!