
highest-converting sales page.
The #1 A/B Testing solution for Shopify.
Great results come through testing and refining, not from the first attempt. Continuous experimentation leads to the best version with Beae's business growth tools.

Did you know that over 95% of Shopify stores fail within their first month?
You will soon become one of them
If you don’t act now
This could lead to struggles and leave your life
stuck in a cycle of frustration.
The main reason is the lack of a
high-converting sales page.
"No matter how much traffic your store gets, if those visits don’t convert into sales, it all amounts to nothing but wasted effort."
— Alex Beae


The only way to fix this is to
optimize your sales page.
Start by selecting high-converting templates, easily customizable to suit your needs in Beae's Editor.









Make sure you follow the Beae's Optimization Checklist ↗ to ensure your sales page is ready to convert.
Don't place all your trust in the first attempt - without more experiments, you risk missing out on what truly work

Advanced analytics enable in-depth evaluation and optimization for each variant within A/B Testing experiments, driving data-driven decision-making.

Thousands of store owners have already
boosted their sales with Beae.






























Optimization Checklist for Shopify Store | Beae Page Builder
5 Golden Strategies to Optimize Conversions and Boost Revenue in 2025
Conversion Rate Optimization (CRO) is crucial for maximizing the value of each website visitor and increasing revenue. However, random experimentation without a clear strategy wastes resources without achieving results.
The following five strategies directly address key factors influencing customer decisions and online behavior.
1. Optimize UI/UX for Better User Experience
A user-friendly and visually appealing website interface encourages customers to stay longer, navigate more easily, and ultimately complete their purchase.
- High-quality product images: Use sharp, multi-angle visuals and product videos.
- Consistent color themes: Apply a harmonious palette with 2-3 primary colors.
- Simple navigation: Include intuitive menus, search filters, and reduce popup interruptions.
- Mobile optimization: Ensure fast loading speeds (<3s), readable fonts, and responsive design.
- Streamlined checkout: Minimize form fields and offer multiple payment options.
2. Build Trust to Eliminate Hesitation
Trust reassures customers and reduces uncertainties associated with online shopping.
- Customer reviews: Display authentic feedback and verified ratings.
- Transparent policies: Include clear return, refund, and warranty information.
- Certifications and badges: Show secure payment icons and compliance certifications.
- Responsive support: Offer 24/7 chat assistance and FAQ resources.
3. Utilize FOMO to Drive Quick Decisions
Creating urgency or scarcity leverages the psychology of Fear of Missing Out (FOMO), encouraging faster customer action.
- Low stock alerts: Highlight limited inventory (e.g., "Only 5 left!").
- Countdown timers: Show time-limited deals with visible timers.
- Social proof: Include notifications like "120 people are viewing this product."
4. Optimize Call-to-Action (CTA)
A clear and compelling CTA ensures customers understand the next step and feel motivated to take action.
- Strong copy: Use urgent, actionable phrases like "Buy Now" or "Get 20% Off."
- Strategic placement: Position CTAs prominently across product pages and checkouts.
- Dynamic effects: Add hover animations or timed popups for engagement.
5. Implement Effective Sales Funnel Strategies
Sales funnels guide customers through their journey while increasing the average order value.
- Product bundles: Offer discounts on complementary items.
- Cross-selling: Suggest related products ("Frequently Bought Together").
- Upselling: Promote premium versions of products.
- Loyalty programs: Encourage repeat customers with rewards or memberships.
Let’s Explain More About These Strategies and Score for Each Checklist
Understanding the essence of each strategy is crucial. Below, we'll explore the details and provide actionable checklists to help you optimize conversion rates effectively.

1. UI/UX – Optimize User Interface & User Experience
🔍 Why is UI/UX important?
User Interface (UI) and User Experience (UX) play a crucial role in making it easy for customers to browse, explore, and purchase. A well-optimized UI/UX will:
- Increase time spent on site: Customers won’t leave due to a complicated interface.
- Streamline the shopping flow: Reduces unnecessary steps, making purchases easier.
- Boost conversion rates: An attractive, user-friendly site encourages immediate purchases.
- Enhance professionalism & trustworthiness: Customers feel more confident when shopping.

📈 Effective UI/UX Strategies
- Use high-resolution images showcasing key product details.
- Keep the product centered with a clean, distraction-free background.
- Provide multiple angles (360-degree view, zoom-in features) for a realistic view.
- Include product videos to help customers understand its usage.
- The website’s primary colors should complement the product to make it stand out.
- Limit the color palette to 2-3 main colors to avoid visual clutter.
- CTA buttons (Buy Now, Add to Cart) should contrast with the background for easy recognition.
- Clear, accessible menu with essential categories always visible.
- Intuitive search bar & product filters for quick product discovery.
- Avoid excessive popups or full-screen ads that disrupt the experience.
- Ensure back & forward buttons function smoothly to prevent navigation frustration.
- Mobile-first design → Optimized for smartphones, where most purchases happen.
- Readable fonts without requiring zooming.
- Fast page loading speed (under 3 seconds) to prevent drop-offs.
- Large, easy-to-click buttons to prevent accidental taps on mobile.
- Minimal checkout steps → No unnecessary form fields or forced sign-ups.
- Multiple payment options for convenience.
- Display shipping costs upfront to avoid surprises at checkout.
- Save customer details for faster future purchases.
- Avoid excessive animations: The interface should be smooth and not cause lag.
- Minimize text on banners: Let product images convey the message.
- Test the interface on multiple devices: Prevent layout breakage on mobile.
- Regularly test user experience: Listen to feedback to continuously optimize UI/UX.
2. TRUST – Build Trust to Help Customers Make Decisions
🔍 Why is TRUST important?
When shopping online, customers can't physically inspect or test products before purchasing. This uncertainty makes trust a critical factor in helping them feel confident and make faster buying decisions.
- Reassures customers: Reduces the risks of online shopping.
- Enhances brand credibility: Encourages repeat purchases and word-of-mouth referrals.
- Lowers cart abandonment: When customers trust your brand, they hesitate less at checkout.
- Boosts conversion rates: Helps customers make confident purchase decisions.

📈 Effective TRUST Strategies
- Display genuine star ratings and customer reviews.
- Use real customer photos and videos to enhance credibility.
- Add a "Verified Buyer" badge to build trust in reviews.
- Feature success stories (Case Studies) when applicable.
- Offer transparent product descriptions, including materials, dimensions, and usage.
- Clearly outline the return and refund policy (e.g., "Return within 7 days for manufacturer defects").
- Provide a product warranty to reassure buyers.
- Include detailed usage guides to enhance customer experience.
- Show secure payment certifications (SSL, Visa, Mastercard, PayPal, Stripe).
- Use trust badges like "Authentic Product" or "Certified Quality".
- Highlight partnerships with major platforms (Amazon, Walmart, eBay, Shopify Plus).
- Display brand certifications if available (e.g., FDA Approved, CE Certified).
- Enable live chat through WhatsApp, Messenger, or an on-site chat system.
- Clearly display a customer support hotline for easy access.
- Provide an FAQ section to address common questions.
- Implement a 24/7 AI chatbot for instant assistance.
- Support multiple payment methods (credit/debit cards, PayPal, Apple Pay, Google Pay, Klarna).
- Offer Buy Now, Pay Later (BNPL) options for flexible purchasing.
- Guarantee GDPR-compliant customer data protection.
- Provide a secure refund policy to boost customer confidence.
- Do not use fake reviews: Customers are becoming more discerning. If they detect fake reviews, trust will decrease.
- Do not hide important information: Hidden fees or unclear policies can lead to cart abandonment.
- Provide fast customer support: If customers face issues without timely assistance, they may choose a competitor instead.
3. FOMO – Creating Urgency to Drive Purchases
🔍 Why is FOMO important?
FOMO (Fear of Missing Out) is a powerful psychological strategy that encourages customers to make faster decisions. When shoppers perceive a buying opportunity as limited or about to expire, they are more likely to act immediately rather than hesitate.
- Creating scarcity: Customers fear the product will sell out if they don’t buy it now.
- Limited-time offers: Motivates customers to purchase quickly before the promotion ends.
- Social proof: Seeing others buying increases trust and encourages action.
- Sense of “loss”: Drives customers to purchase immediately to avoid regret.

📈 Effective FOMO Strategies
- Display low stock availability (e.g., “Only 3 left in stock!”).
- Offer limited-time deals (e.g., “Flash Sale – Only 24 hours left!”).
- Notify customers when a product is running low to encourage immediate action.
- Set purchase limits (e.g., “Limited to 1 per customer”).
- Display purchase notifications (e.g., “Jessica from USA bought this 5 minutes ago”).
- Show the number of people viewing the product (e.g., “120 people are currently viewing this item”).
- Use real customer reviews to build trust.
- Highlight best-seller badges to emphasize product popularity.
- Show crossed-out original prices next to discounted prices to emphasize savings.
- Offer discounts for the first buyers (e.g., “First 50 customers get 20% off”).
- Implement time-based discounts (e.g., “50% off for the next 2 hours, then drops to 30%”).
- Provide bundle deals to encourage immediate purchases.
- Display a countdown for discounts (e.g., “03:12:45 left before Flash Sale ends”).
- Show fast shipping availability for immediate purchases.
- Offer limited-time deals exclusively for new customers.
- Do not create fake FOMO: If customers realize you are intentionally creating false scarcity, they will lose trust.
- FOMO must come with real value: Only limit quantity or time if it is truly a limited offer.
- Combine FOMO with Trust & CTA: Don't just create urgency; pair it with trust-building elements and a strong call to action.
4. Call To Action – Optimize Your Call-to-Action (CTA)
🔍 Why is CTA important?
A Call-to-Action (CTA) is a crucial element that directly encourages customers to take action, such as making a purchase, signing up, or clicking a link. A well-crafted CTA helps:
- Reduce customer hesitation: Customers immediately know what to do next.
- Create urgency: Encourages customers to make decisions faster.
- Increase click-through rate (CTR) & conversion rate (CR): A clear and compelling CTA attracts more engagement.
- Guide customers through their buying journey: Directs them toward the desired action for your business goals.

📈 Key Elements of an Effective CTA
- Use strong action words like "Buy Now", "Get the Deal", or "Sign Up Today".
- Keep CTAs short and direct (3-5 words max) to avoid confusion.
- Create urgency with phrases like "Limited Time Offer" or "Only Today".
- Focus on customer benefits, e.g., "Get 50% Off Today" instead of "Click Here".
- Position CTAs prominently on the homepage, product pages, and cart.
- Use bold, contrasting colors to make CTA buttons stand out.
- Ensure the button size is large enough for easy clicking, especially on mobile.
- Include multiple CTAs throughout the page without overwhelming users.
- Sticky “Buy Now” / “Add to Cart” buttons keep purchasing options accessible while scrolling.
- Floating CTA on mobile ensures quick access to purchase options.
- Sticky promo bar highlights key offers like free shipping or discounts.
- Discovery Phase: “Learn More”, “View Details”.
- Consideration Phase: “Compare Now”, “Get a Free Consultation”.
- Decision Phase: “Buy Now”, “Claim Your Discount”.
- Use hover effects to change button color when hovered over.
- Add subtle animations like shaking or glowing to attract attention.
- Trigger timed popup CTAs when users hesitate or intend to leave.
- Avoid too many CTAs that overwhelm users : They won’t know where to click.
- Don’t use vague CTAs: “Click here” is not as clear as “Get 50% Off Now.”
- Optimize CTAs for mobile: Ensure they are easy to tap and not obstructed.
5. Sales Funnel Strategy – Increase Order Value & Optimize the Shopping Journey
🔍 Why Is the Sales Funnel Strategy Important?
A well-structured sales funnel helps guide potential customers through the buying journey, increasing the likelihood of larger purchases and repeat orders. A strong sales funnel strategy will:
- Increase Average Order Value (AOV): Encourages customers to buy more through upsells and bundles.
- Improve Customer Retention: A smooth and engaging buying experience increases repeat purchases.
- Enhance Shopping Convenience: Providing curated product suggestions makes decision-making easier.
- Maximize Revenue Potential: Helps capture additional sales that might otherwise be missed.

📈 Effective Sales Funnel Strategies
- Offer bundled products at a discounted price → Encourage customers to buy more by showing savings.
- Highlight savings on bundled items → Clearly display the amount saved when purchasing as a bundle.
- Showcase bundles on product and checkout pages → Make it easy for customers to add them to their cart.
- Recommend complementary products → Increase average order value by suggesting relevant add-ons.
- Use “Frequently Bought Together” sections → Encourage additional purchases based on popular combinations.
- Embed recommendations in the cart page → Make it seamless for customers to add extra items before checkout.
- Show higher-value alternatives → Suggest premium versions of products with additional benefits.
- Use comparison tables → Highlight differences between standard and upgraded options.
- Feature upsell offers on product and checkout pages → Increase the likelihood of customers upgrading before purchase.
- Use countdown timers → Encourage quick decisions by displaying time-sensitive deals.
- Show low stock alerts → Increase FOMO (Fear of Missing Out) by indicating product scarcity.
- Launch flash sales with limited stock → Drive immediate action from customers.
- Offer subscription-based purchases → Encourage recurring sales with auto-replenishment options.
- Reward customer loyalty → Implement a points-based system for repeat buyers.
- Create exclusive VIP tiers → Provide perks like free shipping or early access to sales for loyal customers.
- Avoid spamming customers: Too many emails or messages can be annoying.
- Ensure offers provide real value: Avoid vouchers with overly strict conditions.
- Create a positive customer experience: Encourage repeat purchases naturally, without restrictive policies.
- Monitor feedback & optimize: Address customer dissatisfaction promptly.
While all the strategies above play a crucial role in optimizing conversions, the foundation ultimately lies in UI/UX. A seamless, intuitive interface and smooth shopping experience are what determine whether customers stay and complete their journey. If your UI/UX is poorly designed, no amount of CTA optimization or scarcity tactics will prevent customers from leaving before checkout.
However, if you’re looking for quick insights into conversion rate improvements, A/B testing your CTA is a great starting point. Testing different CTA variations will provide clear data on how small elements impact engagement. But remember, CTA optimization is just the surface—if your UI/UX isn’t well-optimized, even the most compelling CTA won’t stop customers from abandoning their purchase.
So, start with a solid UI/UX foundation, then fine-tune other elements to achieve the best possible conversion results!