The most important goal of an event landing page is to persuade people to register for this event. And creating excitement for our potential attendees is a crucial task. The more people get excited about the event, the more likely they are to join it.
With the right message and a killer CTA, your landing page can wow visitors and convince them to attend.
In this article, we present the top 5 examples of event landing pages, along with valuable tips to help you create an outstanding page that drives registrations and leaves a lasting impact.
What is an event landing page?
An event landing page is a webpage that informs people about an upcoming event and convinces them to register for it.
A successful landing page for events is measured by the number of registration it brings. By showing potential attendees a clear idea of what they should expect from the event and prompting them to take action, your landing page can help boost the scale and impact of the event.
As usual, a landing page for events includes some information such as date, time, location, agenda, and speakers. In addition, you can also emphasize the benefits of joining the event to attract more people, such as special gifts, exclusive deals, or influential guest speakers.
Best tips for an effective event landing page
You won’t simply get conversions from an event landing page. That’s not an easy thing. It’s crucial to invest time and effort in crafting a captivating one that can drive conversions and encourage attendees to RSVP (répondez s'il vous plaît - Respond, if you please).
Here are some of the best tips you can follow:
- Decide on a single conversion goal
Your event landing page should have a clear and specific objective - getting attendees to register. Ensure that all elements, from the headline to the design and event details, revolve around supporting this primary call-to-action.
- Target different types of audience
Leverage the flexibility of event landing pages to create multiple variants tailored to specific audience segments. Whether it's industry professionals, beginners, or founders, you can customize the content and messaging to resonate with each group individually.
- Add something that intrigues your audience
By showcasing captivating elements that evoke FOMO (Fear of Missing Out), you can spark anticipation and excitement among visitors. You can consider providing sneak peeks of guest speakers, showcasing previous event successes, or sharing testimonials from past attendees to build anticipation.
- Define clear expectations
Transparency is key. It’s essential to communicate all crucial event details upfront, such as the agenda, speaker information, location, and ticket prices. When potential attendees have a comprehensive understanding of what the event offers, they are more likely to commit.
- Make it easy to sign up
Simplicity is vital for the RSVP process. Your event landing page should have a user-friendly and straightforward registration form, collecting only necessary information. Plus, remember to use prominent and intuitive call-to-action buttons that stand out on the page, prompting swift sign-ups.
5 Best event landing page examples to emulate
1. Dreamforce
Dreamforce’s landing page for its 2019 live broadcast
The Dreamforce event landing page sets the standard for excellence in tech conferences. Despite its immense size, the page boasts a clean and intuitive design, making navigation a breeze. Attendees can easily access essential information on sessions, speakers, and scheduling, ensuring a seamless event planning experience.
What makes the Dreamforce landing page exceptional is its ability to engage the Salesforce market effectively. With a massive audience of potential customers, partners, and influencers, the page serves as a prime platform for companies to showcase their offerings and gain valuable exposure.
Additionally, Dreamforce provides visitors with an outstanding online experience through its vast collection of webinars, on-demand videos, and live streaming, delivering valuable insights to attendees without overwhelming them.
2. Shoelace
Shoelace’s landing page for its 2020 event
Shoelace, the retargeting experts, excelled in crafting an event landing page for a webinar they hosted in 2020. The page provided attendees with all the essential information, including the who, what, where, when, and how to sign up.
Above the fold, the heading and introductory blurb offered valuable context on the webinar's topic. Core event details such as the date, time, duration, and panel members were clearly laid out for easy reference.
Scrolling down the page, visitors encountered images of the panelists and moderators, accompanied by their titles and respective companies. For those seeking more information, Shoelace presented punchy and informative bullet points elaborating on the topics to be discussed during the webinar.
The key takeaway from the Shoelace event landing page is to highlight the value attendees will gain from the event. By introducing the speakers with their expertise, titles, and companies, the page effectively conveyed the webinar's significance and enticed potential participants to join.
3. Confab
Confab event landing page
Confab, Brain Traffic's renowned content strategy conference, was gearing up for its final in-person event in Minneapolis from April 30 to May 3, 2023. This popular gathering attracts content enthusiasts from diverse backgrounds and industries, all dedicated to enhancing content usability and relevance for readers.
The conference promises a content-rich agenda, featuring workshops led by industry leaders, engaging breakouts, inspiring keynotes, and attendee spotlights. Topics covered span various areas, from website content strategy to SEO, enterprise content operations, analytics, accessibility, and more.
For participants' convenience, Confab offers three pass options: the Two-Day Pass at $1,595, the Three-Day Pass at $2,095, and the Four-Day All-Access Pass at $2,495. Additionally, attendees can opt for session recordings of Confab 2023 for $695, ensuring access to valuable content even after the event.
4. Web Summit
Web Summit 2023 event
Web Summit 2023, one of the world's largest and most influential technology conferences, is held in Lisbon, Portugal, from November 13 to November 16, 2023. This prestigious event brings together a diverse audience, including technology leaders, entrepreneurs, investors, startups, academics, journalists, and thought leaders, from across the globe.
Geared towards technology enthusiasts and those interested in the impact of technology on the world, Web Summit 2023 promises a dynamic and immersive in-person experience at the Altice Arena.
With a jam-packed agenda featuring 26 tracks, attendees can expect insightful content catered to various interests, such as content creators, SaaS companies, and growth strategies. The conference will offer roundtable discussions, Q&A sessions, and masterclasses, providing ample opportunities for knowledge sharing and networking.
5. Adobe
Adobe Summit 2024 sign up
The Adobe Summit 2024 event sets a high standard for exceptional branding and event page design. Its straightforward landing page provides all the essential information visitors need to consider attending, including the event's precise date, time, location, and ticket price.
There’s a captivating video showcasing the highlights of Summit 2023 that instills trust and encourages prospective attendees to join the upcoming 2024 event.
As visitors scroll down the page, they are greeted with prominent features of notable speakers, adding weight and authority to the conference lineup. This ensures excitement and anticipation among potential attendees, compelling them to be a part of the Summit experience.
Get more registrations with event landing pages
Indeed, it is challenging and time-consuming to create a decent landing page for events. You’ll cost more if hiring outsourced developers to do the job. The worse case is you take much time to build event pages from zero, which can hinder you from running campaigns for your upcoming events.
Fortunately, with Beae NextGen, creating an event landing page on Shopify is now a seamless process. Our latest version boasts innovative features, allowing for effortless drag and drop functionality, making page building more accessible than ever before. Experience the convenience and efficiency of Beae NextGen as you swiftly create captivating landing pages without any hassle.
