Distinguishing between a landing page vs website is crucial when starting a Shopify business. Many beginners struggle with understanding the difference, leading to misuse and ineffectiveness. In article"The key difference between Landing page vs website: Which one should you use?" We will explain it to you By understanding when to use each effectively, you can develop a successful Shopify store. Let's dive in!

What is a website?

Website is a collection of pages and related content identified by a common domain name. Websites are often dedicated to a particular topic or purpose. With Shopify, the website is used for the main purpose of selling.

Website 

The structure of a Website Store

With a Shopify business, having a well-structured website store is very important. The structure of the website and landing page also has many differences. Understanding it is the first step you need to take when building a store. To make it easier for you to visualize, I will give an example of a perfectly structured page that Beae's client has made

a. Homepage 

Homepage

A homepage serves as the central hub of a store's website, introducing the business and its products/services while displaying multiple calls to action for various actions. It should contain a hero section, a body section with value propositions, social proof, and benefits you bring to your customers, and don’t forget the footer.

A homepage will have the following main functions:

• Provide the most important content
• Customer navigation
• Bringing user-friendly experiences
• Good for SEO

Homepage is a particularly important page in the website. Because this is the first place customers will come when they visit your store. Therefore, when building a website for your store, focus and spend a lot of time on designing the homepage.

b. Product Page 

A product page is an online channel that provides all the products that a store, company, or business distributes. On this page, consumers can refer to the features and uses of each item. More than just a place to transmit information, this is a way to drive sales, while providing a whole space to encourage users to buy.

You can 'win' or 'lose' a sales battle with your competitors on your product page. So optimizing the product pages on your website is extremely critical to increase the conversion of visitors into buyers. The more effort you put into improving product pages, the more interested shoppers become.

c. Blog page

The ultimate goal of a blog page is to provide your visitors with the most useful information. It acts like the virtual front door of your brand – here, visitors can find all types of content about your store, your products, or any relevant knowledge you want to educate them. Moreover, blogs can significantly contribute to improving your website's search engine optimization efforts.

Blog page

Therefore, blog posts become an indispensable part of the website. This is also the difference between a website and a landing page. Optimizing your Blog page will help you get great results:

• Improve search engine ranking
• Engage customers and increase organic conversion rates
• Increase interaction with customers.

With the example I gave, the blog page ensures the criteria of well-organized articles, attractive content and eye-catching images. With a website, don't forget to build a quality blog.

d. About us page

About us page

The About Us page is a special page on your website. This is the place to help readers understand more about the business, what you are doing.

Ways to optimize your website effectively

Not only is the structure different, the way to optimize a website and landing page is also different. Especially when doing business on Shopify, optimizing the website's effectiveness will help customers easily find you and make purchasing decisions.

a. Optimizing page access speed

Access speed is the time it takes to load all the information on a website on a computer or mobile device. Users have many choices. So they don't want to spend a lot of time on a slow website. Improving access speed becomes the top criterion to increase visits.

• Simplify your website by using pre-optimized themes
• Choose images and videos of the right size to reduce the burden on the page loading process
• Offload unnecessary resources: HTML, CSS, javascript,...

b. Optimizing the interface

There are many optimized templates that you can easily use without spending a lot of time designing. It ensures the following criteria:

• Arrange logical, intelligent layout
• Layout toolbar, table of contents easy to find and access
• Maximum customization

c. Optimizing Sitemap

Optimizing sitemaps helps improve the user experience, while enhancing search engine friendliness. The methods by which you can optimize your sitemap are:

• Use plugins and tools to create automatic sitemaps
• Put sitemap on google, improve search engine friendliness
• Create a sitemap with quality pages: good content, optimized images, good user reviews

d. Optimizing product images

When doing business on Shopify, product images are especially important. Product images need to be cared for, authentic from many user angles. In addition, you also need a detailed and complete description of the product.

In order for the website to work effectively and provide a good user experience, optimization needs to be done regularly to meet Google's requirements.

What Is a Landing Page?

You've learned most of the things there is to know about websites. What about landing pages? Landing page versus website will have many differences that you need to pay attention to. 

A landing page is a standalone website created specifically for a marketing or advertising campaign with focused content to engage and lead readers to the specific conversion goals desired by the marketer. Each landing page achieves a specific conversion goal. When accessing the landing page, customers can perform actions such as registering for free consultation, registering for events, buying goods/products, etc.

Common types of landing pages: Landing pages are divided into many different types depending on the needs of the business. Currently, there are 3 basic types of landing pages divided by different purposes.

a. Lead capture Landing Pages

Lead capture Landing Pages

Landing page to collect leads is used to collect basic information of potential customers for later marketing activities. Depending on the characteristics of each different field, you can ask the target customer to fill in the information about their name, phone number, email, address or interests, characteristics... This will be the database for subsequent marketing activities.

Landing Pages collect leads that often offer some free product, service, or program in exchange for customer contact information. Some common uses of a landing page to collect lead information include: Sign up for a free product trial, sign up for e-books, sign up for the newsletter, register for the event/workshop and more. 

b. The Sales landing page

The sales landing page is built with the goal of promoting conversions, convincing customers to make a purchase right on the landing page. This is also considered the most important landing page of all types of landing pages.

The sales landing page provides full information about products/services with information about characteristics, outstanding features, uses, instructions for use, price list... clear and accurate in order to create credibility and attractiveness for customers to visit and buy.

The sales landing page

Landing page has 2 types: Short-form sales landing page and Long-form sales landing page.

• A short sales landing page is often suitable for a specific sales page or when customers make a quick purchase decision. The content of this type of landing page often focuses on images, videos, features and product price lists to close sales quickly.
• Long-form sales landing pages are often suitable for service industries, high-value products or when customers need a lot of information to make a purchase decision. The content on the sales landing page is often designed in detail and full of information to convince customers to sign up for a purchase.

c. Click-Through Landing Page

The intermediate conversion landing page is intended to redirect visitors to the main conversion page such as the homepage, registration page... These pages are optimized for content and CTA buttons to help customers perform a purchase action that is not performed on the landing page.

Click-Through Landing Page

Landing pages that convert don't generate leads, but only drives visitors to become aware of the business's brand. This type of landing page is often used in e-commerce, providing information about products/services and leading customers to the main website to purchase without using a direct registration form.

Ways to optimize your landing page effectively

a. Optimize the interface

Having an optimized landing page interface will give you many advantages. Well-designed landing pages usually have higher conversion rates. There are many high-converting landing page templates that you can use to save time. It ensures the following criteria:

• Arrange logical, intelligent layout
• Maximum customization
• CTA buttons optimized

b. Call to action

An effective CTA is one that captures viewers and makes them take action to create conversions:

• CTA must be designed attractive, easy to read, easy to understand
• CTA needs to have a special emphasis
• CTA must stand out on the page
• CTA needs to have weighty calls to action like a unique opportunity to own, uncover secrets with a hot promotion, and more.
• CTA needs to require the user to take action

c. Landing Page loading speed

By far the most important aspect of improving conversion rates is the focus on speed and accessibility. Therefore, to improve the speed of the Landing Page, the page weight (also known as the size in megabytes) is one of the top priorities. Make sure to reduce the page load time because the faster the page, the more conversions.

d. A/B Testing and Landing Page Measurement

No one likes complicated metrics, but it's worth it, you can bring in more leads, right? Here's what you need to keep in mind when retrieving data during your test: Where visitors click on the page? How long do visitors stay on the page? or How many visitors convert into leads?

There are four important metrics to measure

• Page view
• View-to-Submission Rate
• Conversion rate
• Total Number of Leads

Read more in the articles 8 Best Tips to Set Up a High Conversion Shopify Store. We can see that the landing page plays a very critical role in attracting customer interaction. Each element to build a landing page directly affects the effectiveness. After the detailed information about landing page vs website, you must have noticed their basic difference.

What are the differences between a landing page vs websites?

In order not to take up too much of your time, we have compiled the main differences between landing page and website

Evaluating the effectiveness between Landing Page vs Website

You have already seen the main difference between landing page vs website. So how effective is it when used? Which type will be more optimal for you in the process of using to achieve your purpose? Let's have a detailed review

The effect of attracting attention

Website vs landing page both try to attract customers' attention about the products and services the business is doing. However, the landing page will get a much higher attraction than the website because the landing page is the final landing page to convert without customers being distracted by other content or links. In addition, information about upcoming products and events are presented attractively and optimized in terms of content to serve the purpose of obtaining registration, consultation and participation from customers.

Drive purchasing decisions

Landing pages carry specific messages with specific calls to action that make customers quickly make purchasing decisions, contributing to improving conversion rates for businesses. Meanwhile, if customers visit the website, customers will be easily distracted by the densely shared information and find it difficult to focus on registering to purchase or experience the product. Therefore, landing pages are considered the optimal choice to increase conversion rates for marketing campaigns.

Optimizing conversion rate

With a landing page, users will immediately find the content they need to learn and immediately take action to convert according to the wishes of marketers. In addition, thanks to the focus on designing attractive, eye-catching calls to action and concise, easy-to-understand content on the landing page, it also contributes significantly to optimizing the conversion rate. Therefore, it is understandable that the conversion rate on a landing page is often higher than on a website.

Providing information and approaching customers

With a website with many pages, it helps to provide more information to customers. This information will be more detailed and complete. Therefore, when you have a professional website, you will also become more reputable and trustworthy with customers. Therefore, the website will be more effective in affirming your values and brand.

Final words

The key difference between Landing page vs website helps you make the right decisions when doing business on Shopify. Website’s always indispensable to show the professionalism of the business. Landing Page will be a great tool to increase conversions and drive revenue for businesses. Hopefully, this article has helped you clearly distinguish a website from a landing page. Use them for the right purposes to achieve high efficiency in the business process.