One product Shopify store is an effective customer-focused approach these days. With an abundance of choices available to consumers, the paradox of choice can overwhelm and confuse them. As a solution, many businesses have adopted a strategy of reducing product offerings and dedicating solely to only one product.
So, what exactly is a one product store?
Is it difficult to build a high converting one product Shopify?
In the article, we will help you discover the essential tools and knowledge required. Get ready to make your business grow like never before!
What is one product Shopify Store?
One product Store
A one product Shopify store is an e-commerce website built on the Shopify platform that focuses on selling only one specific product or a very limited range of closely related products.
Let's find out why you should choose this type of store when starting your business.
Advantages of a one product store
A one product store offers several advantages for entrepreneurs and online sellers. Here are some of the key advantages:
- Simplified store management: With just one product to manage, the entire store's logistics, inventory, and customer support become more manageable.
- Clear branding and identity: This allows you to tell a compelling story and build an emotional connection with your target audience.
- Enhanced product presentation: Having only one product means you can invest more resources into creating high-quality product images, videos, and descriptions.
- Streamlined user experience: Visitors won't get overwhelmed with numerous choices and can quickly understand the product's benefits and features.
- Increased conversion rate potential: With a singular focus on driving sales for one product, the store's conversion rate can be optimized more effectively.
Overall, a single product Shopify store offers an ideal choice for entrepreneurs with a unique and compelling product to offer.
One product store vs. multiple products store
It's essential to acknowledge that, like the multiple products store, the one product store also has its limitations. To make an informed decision, let's carefully consider the differences between these two types.
| One product store | Multiple products store | |
| Focus and clarity | ✔ Offers a clear and focused shopping experience | ❌ Sometimes lead to a less focused brand identity |
| Store management | ✔ Managing inventory, logistics, and customer support is generally easy | ❌ Managing a larger inventory with multiple products can be more complex and time-consuming |
| Average order value (AOV) | ❌ Inability to sell additional items for AOV increase | ✔ Having the opportunity to purchase additional items |
| Dependency on a single product | ❌Overall revenue is completely focused on one product | ✔ Distributes the risk across several products. If one product underperforms, the impact on overall revenue is mitigated. |
| Flexibility and market adaptation | ❌ Difficulty in shifting with the change of market and customer demand | ✔ Allows the store to adapt to changing market demands and trends more easily |
| Risk and investment | ✔ Lower initial costs and lower risk | ❌Requires more investment in inventory, logistics, and website development |
A single product Shopify store is ideal for entrepreneurs with a unique and compelling product. On the other hand, a multi-product store offers more diversity and a broader customer base.
2 Ways to build a high converting one product Shopify store
Once you decide to start a Shopify business, here are the ways you can use it to build a high-converting one product Shopify store.
Use single product Shopify themes
Shopify Themes
Using a single product Shopify themes is a straightforward process that allows you to build a specialized and high-converting store focused on showcasing and selling a single product. Here's a step-by-step guide to using a single-product Shopify theme
- Step 1: Selecting a suitable single product Shopify theme from the Shopify Theme Store.
- Step 2: Log in to your Shopify admin dashboard. Navigate to "Online Store" > "Themes" and click on the “Upload theme” button.
- Step 3: Click on "Customize" to access the theme editor. Here, you can modify various aspects of the theme to match your brand identity, such as colors, fonts, logo, and images.
Shopify's themes have been optimized for high conversion rates. Since the barrier only needs to be customized to these structures, you can already create a finished Shopify single product.
We have some notes for you when customizing a Shopify product to quickly get orders and generate business numbers.
- Product presentation: Add high-quality images and engaging videos to showcase the product
- Product description: Write a compelling and detailed product description that highlights the product's unique selling points
- Responsive design: Ensure the theme adapts to different screen sizes, including mobile devices.
- Test and preview: Before launching your single product store, thoroughly test the website's functionality and review the store from a customer's perspective.
We have a few reviews on using the one product Shopify theme to create a high-converting store.
| Pros of Using Shopify Themes | Cons of Using Shopify Themes |
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Although there might be limitations in uniqueness, the advantages make Shopify themes a reliable and efficient solution for building a high converting this type of store.
Use Beae Nextgen Page Builder
Many users want to create their Shopify store quickly and tailor it to their preferences. Beae NextGen with a wide range of incredible features, designed to make building a high converting one product Shopify store. You have no limits when it comes to building a page and optimizing it for your style.
- One of the most impressive aspects of Beae NextGen is its truly free drag-and-drop functionality. With no limitations, you can easily edit your page elements exactly how you want them, saving you time and effort.
- The flexible Grid Line System ensures easy customization for both desktop and mobile views. So any changes made on one screen won't affect the other.
- Beae NextGen lets you quickly build pages by adding pre-designed blocks, eliminating the need to grasp complex concepts or coding.
- Beae NextGen also optimized page speed to ensure superior performance, enhancing both user experience and search engine visibility.
With Beae NextGen, you can take control of customization like never before!
Beae Nextgen
We have a few reviews on using the Beae Nextgen to create a high-converting store
| Pros of Using Beae Nextgen | Cros of Using Beae Nextgen |
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Need to learn how to use |
In the early stages, utilizing a single product Shopify themes can offer valuable advantages. However, it's essential to be aware of its limitations. If you want to build a product with high conversion rate Shopify store in your own way and more optimal, consider exploring the benefits of using Beae NextGen.
Top 3 best one product Shopify stores
Let's see the top 3 best one product Shopify stores have made a difference.
Brew blue tea
Brew blue tea store
With a focus on the product's essence, Brew blue tea store employs delicate pastel colors to keep customers fully engaged. On its website, Brew Blue brilliantly showcases core elements to persuade customers.
Because there is only one product, Brew blue tea's homepage has focused on building content about daily product benefits, ingredients, positive reviews, and refund policy information to easily convince customers and create their own stories.
Moreover, “Shop now” CTA buttons appear in central locations to stimulate purchases after convincing customers.
With a streamlined and user-friendly purchasing process, customers can experience a smooth and enjoyable shopping journey.
Ratio Coffee
Ratio Coffee store
Ratio Coffee store enthralls visitors with a captivating background video, a bold title, and an irresistible call-to-action, instantly capturing their attention. The website's simplicity is its secret weapon, drawing customers in with its clean and polished local layout.
By placing the product in the spotlight, the uncluttered design accentuates its quality and functionality, resonating with the high-end customer segment that the brand aims to reach.
Moreover, Ratio Coffee elevates the user experience through its live navigation. It allows customers to effortlessly explore and access the desired information they seek. This seamless browsing experience adds to the overall appeal of the store, making it a true delight for discerning coffee enthusiasts.
Madsen Bicycles
Madsen Bicycles store
Madsen Bicycles is one of the unique cases of single product Shopify store
- The homepage greets visitors with an exciting video that sets the whimsical tone for their journey.
- The benefits for the buyer are presented convincingly, making a convincing case for these must-have bikes.
- Feature testimonials and badges add to the store's appeal, showcasing store specials.
These remarkable examples have showcased the immense potential of focusing on a single standout product to captivate audiences and achieve success.
In conclusion, building a high converting one product Shopify store requires a customer-centric approach. Throughout this guide, we have explored essential steps and key elements to create a compelling. Now is the time to start building your business.
