Shopify Landing Pages: 3 Ways to Create a Decent One

Shopify landing pages will get you more visibility on search engines and help you rank higher in their results pages. And landing pages focus on one mission: drive visitors to take action. According to a report by Unbounce, the average conversion rate for these pages is 9.7%. 

Well, you see the importance of impressive landing pages for your store, don’t you? 

In this article, we’ll demonstrate three different ways to create a stunning landing page for your Shopify business. In addition, we also mention some great examples from which you can take some inspiration. 

Before diving into the “how”, let us define a Shopify landing page for you. 

What is a Shopify landing page?

A Shopify landing page is a standalone web page where your visitors “land” when they click through an ad or any other link on the web. Shopify landing pages are designed with a single goal, also known as a call to action (CTA). CTAs can be make a purchase, sign up with an email, complete a form, or download an eBook.

In other words, landing pages are where your visitors make conversions. The content on these pages is tailored to cater to individuals at different stages of their purchasing journey. By understanding where your visitors stand in the buying process, you can deliver a compelling message that resonates with their needs, and then encourage them to take the desired action.

Shopify landing pages vs Shopify product pages 

Shopify landing pages take an offer from your business and showcase it in a tempting way to convince people to take action. Meanwhile, the purpose of Shopify product pages is to display your business’s offers to customers. 

3 ways to create Shopify landing pages 

Here are three popular ways how to create landing pages for Shopify.  

• Leverage the Shopify theme editor 
• Use JSON and Liquid to create a landing page for Shopify stores 
• Use Beae NextGen page builder (the easiest way)

Now let’s discover these ways one by one. 

1. Leverage the Shopify theme editor 

You can make use of the Shopify theme editor to create a landing page on Shopify stores. In the Shopify dashboard, just navigate to Online Store on the left-hand side. Then click on Pages in the dropdown menu and hit Add Page. 

You can create Shopify landing pages with the Shopify theme builder

Now you can choose your landing page template and start creating content for your landing page. 

Add a page title, images, compelling copy, and your call to action.

The content you create will appear in the designated "Page" section of your landing page template, while the rest of the template's elements will be displayed as built in the theme editor.

You can edit your landing page’s content in the Shopify theme editor 

Though basic, this is quite a limited way. To make them unique, you have to build different landing page templates for each page. That leads us to the second way: use code to build landing pages. 

2. Use JSON and Liquid to build custom landing pages for Shopify 

If you know about Shopify’s coding language (JSON & Liquid) or have a budget for hiring developers, you can build a Shopify landing page from scratch. 
Liquid, written in Ruby, is an open-source template language, and JSON is often used for the section files which increased with migration to Online Store 2.0. 

For more information on using Liquid to create Shopify landing pages, check out the ultimate guide by Shopify developer Liam Griffin. 
In case this way costs you too much money and effort, we suggest using an available page builder. You can create a landing page in no time, without any code knowledge. 

3. Use Beae NextGen page builder 

Page builders will make it easier for you to build Shopify landing pages. And Beae NextGen is one of the best options in the current market. 

Beae NextGen transforms the way you build pages with truly free drag and drop. One of its standout features is the innovative Grid Line System, providing 12 columns for desktops and 4 columns for mobile. This allows users to have unparalleled flexibility in placing and customizing elements anywhere on the page.

A key advantage of Beae NextGen is its seamless responsive design. Unlike traditional builders, changes made on desktop screens do not impact the mobile experience. The platform's auto-layout optimization ensures a smooth browsing experience across devices, with mobile performance optimized up to 70-80% compared to desktop.

With Beae NextGen, the page-building process becomes super simple. Users just need to pick elements from “Add Block” to create pages. Plus, the platform simplifies element selection and usage, eliminating the need to learn complex terminology and concepts.

Beae NextGen allows you to freely drag & drop to build Shopify landing pages

Additionally, Beae NextGen focuses on enhancing page speed optimization, which is crucial for Shopify stores. The platform ensures excellent Google page speed scores, improving user experience and search engine visibility. 

Inspiring examples for Shopify landing pages 

Looking for some inspiration for your landing page on Shopify stores? Let’s check out the following awesome examples. 

Shopify 

Shopify’s free trial landing page aims to encourage you to sign up. And yeah, Shopify follows rule number one - there’s only one CTA: Start free trial. This CTA is directly put in the hero section. 

The ultimate goal of Shopify’s free trial landing page is to get people to sign up

That CTA appears once again at the bottom of the page, further convincing visitors to take the action. 

Shopify encourages its visitors to leave an email and start free trial 

The double CTA strategy is really a smart approach. There’s a clear and simple call to action at the top of the page for ready-to-go visitors. For those who need more persuasion, they scroll more to discover Shopify’s selling points. As they reach the bottom, the primary purpose of the page is reaffirmed, and an opportunity to leave their email is presented without scrolling back up. 

Wix

On its landing page, Wix has decided to use a stunning digital illustration that makes users keep scrolling. The landing page is sophisticatedly balanced with white space, bright colors, and clear text. There are six CTAs “Start now” throughout the page, prompting users to take the action in every scroll. 

Wix has a beautiful and captivating landing page 

Mailchimp 

You will definitely be impressed by a sunny yellow background on this landing page. It takes a bold departure from the more subdued tones of the homepage, while still staying true to the brand's identity.

Moreover, this page has a clever strategic placement of the call-to-action (CTA). In fact, the CTA ("Sign Up") makes not just one or two appearances, but a whopping three. Regardless of how far you scroll, the same button remains readily available.

This approach is undoubtedly effective, as the CTA serves as the gateway to converting visitors into clients. By ensuring its visibility throughout the entire page, rather than solely at the top, this solid strategy maximizes the chances of engagement and conversion.

Mailchimp uses one CTA button two times on its landing page

Spotify 

Spotify takes a bold departure from its signature blue and black colors. This deliberate departure may serve as a visual cue to visitors that the page offers a unique purpose compared to its usual content.

Spotify’s landing page impresses users with bold blue and black colors

Spotify shows its 4 pricing plans on the landing page 

Conclusion

An epic Shopify landing page is an indispensable weapon when you want to boost your online store’s conversion rates. 

To save your precious time and effort, you can take advantage of page builders such as Beae NextGen. This kind of page builder makes sure it is easy, convenient, and efficient to create Shopify landing pages for your store. Nothing is required, no need for developers, no need for design, no need for any knowledge, etc,. With Beae NextGen, you can create a page in a blink of an eye.