7 Best Products to Sell on Shopify in 2023

7 Best Products to Sell on Shopify in 2023

Three things you need to become successful in the eCommerce industry include: 

  • Winning products to sell
  • Marketing strategies to promote them
  • The drive to succeed

In this article, we will help you deal with the first thing. We’re introducing the 7 best products to sell on Shopify in 2023. Then you can find some inspiration, finding the most lucrative option to make your store flourish this year. 

Why sell on Shopify?

Shopify is a well-trusted eCommerce platform that has powered more than 6 million websites all over the world. This platform is built with so many awesome features, including: 

  • User-friendly interface: Users need no tech knowledge or coding skills to create a Shopify store from scratch. 
  • Affordable price: Shopify’s pricing plans start at $25/month, which is a very reasonable price for any eCommerce merchant to start their business. 
  • Dedicated support: Shopify provides 24/7 customer support, solving all problems you may encounter 
  • Mobile-friendliness: Shopify ensures your store looks and operates seamlessly on any device, including desktops, tablets, and mobiles. 
  • Various features: Shopify comes with a wide range of features, from shipping tools to inventory tracking, and integrates with 8000+ apps to improve its functionality. 

Best Products to Sell on Shopify: Top 7 Options 

1. Yoga mats 

Selling yoga mats on Shopify presents a promising opportunity for online business owners. The global appeal of yoga has been on the rise, leading to a significant increase in the demand for yoga mats. This trend is evident from Google Trends, showing a substantial growth in searches related to yoga mats.

Yoga mats can be one of the best products to sell on Shopify
The number of people searching for “yoga mats” has increased significantly through years.

With the yoga industry expanding and attracting new practitioners each year, there is a consistent and growing customer base in search of yoga mats. This creates a great chance for you to tap into this market and establish a profitable business.

According to market research, the yoga mat market is projected to surpass $17 billion by 2025. This forecast indicates a strong and sustained demand for yoga mats, making it a lucrative product to sell. Moreover, the average retail price for a yoga mat is around $15, providing a reasonable profit margin for sellers.

One more advantage when it comes to selling yoga mats is the simplicity of global shipping. Yoga mats are lightweight and compact, making them easy to package and ship to customers worldwide. Your store can then reach a broad customer base and boost sales significantly.

2. Kitchen furniture 

Kitchen furniture stands as among the best products to sell on Shopify, driven by the rising demand for furniture and the impact of the COVID-19 pandemic. Google Trends data highlights a significant increase in searches related to "Kitchen Furniture," indicating a growing interest in this category.

selling kitchen furniture on Shopify

Kitchen furniture is considered a great product for you to sell on Shopify stores

The COVID-19 pandemic has caused significant changes in people's lifestyles, with individuals spending more time at home than ever before. This shift has created a strong demand for home furnishings, including kitchen furniture. Taking that opportunity, your store can focus on products like kitchen tables, cabinets, cutlery, dinnerware, cutting boards, etc.

When it comes to marketing for kitchen furniture, you can leverage effective Search Engine Optimization (SEO) strategies. By optimizing product descriptions, titles, and tags with relevant keywords, store owners can improve their visibility in search engine results. This helps potential customers actively searching for kitchen furniture more likely to discover your products.

3. Watch accessories 

Watch accessories are considered trending items with consistently high-profit margins - the market volume will go up to $335 billion in 2023. The trend may fluctuate, but people seem to search for watch accessories throughout the year. 

Watch accessories are considered trending items with high-profit margins
There has been a stable demand for watch accessories for the past three years.

Basing on each watch type (Apple, Samsung Galaxy, Xiaomi, Garmin, etc.), your Shopify store can target different customer segments and consider selling products such as watch repair kits, watch winders, watch display cases, and so on.

4. Eco-friendly products 

Eco-friendly products have emerged as a thriving market, fueled by the growing consumer demand for sustainable and ethical options. So you can consider these products for your Shopify store. 

This trend is particularly evident in the industry of sustainable fashion, also known as ethical fashion. The Business Research Company reports that the ethical fashion market reached a value of $7,548.2 million in 2022, demonstrating a compound annual growth rate (CAGR) of 6.5% since 2017. The report also indicates that the market will continue to expand at a CAGR of 8.1% from 2022 to 2027, reaching a value of $11,122 million. 

The market's growth is driven by the increasing demand for innovative and environmentally-conscious solutions. Currently, man-made and regenerated fashion products enjoy popularity among consumers, with a notable emphasis on clothing made from recycled materials and upcycled fashion. Meanwhile, organic fashion products are expected to witness significant growth in the future, as consumers prefer items made from organic and natural fibers. 

5. Handbags 

Another “candidate” on our list of the best products to sell on Shopify is handbags. It’s expected that the market value of handbags will go up to $64 billion by 2023, growing annually by 4.77% and reaching $74 billion in 2027. 

One of the best products to sell on Shopify in 2023 is handbags
Handbags are one of the best products to sell on Shopify stores.


In such a competitive market, it’s better to focus on one particular niche and invest all the resources in it. For example, you can choose from various types of handbags such as tote bags, crossbody bags, baguette bags, folder purses, etc,. or handbags made from unique materials like pearl bags, bamboo purses, wool purses, or even custom women purses, and designer wallets for men. Everything can make a good fit as long as you target the right audience.

6. Candles 

Don't be surprised to find candles on this list, as the candle market is experiencing continuous growth and is expected to reach $13.38 billion by 2028. With their versatility as home decor items and their ability to create a relaxing and ambient atmosphere, candles have become highly sought-after products. 

Especially on holidays like Valentine's Day, Thanksgiving Day, Mother Day, or Christmas, the demand for candles is expected to soar. You can leverage this period of time to kickstart your Shopify business. 

One way to optimize your revenue is to make your homemade candles. It’s easy and cheap. You can find a wide range of DIY aesthetic recipes on Youtube. 

7. Car accessories 

Car accessories are among the best products to sell on Shopify due to the widespread desire to personalize and enhance the performance of vehicles. From bumper stickers and headlamps to seat covers, steering covers, and car perfumes, there is a high demand for these items.

Car accessories have been in high demand
You can consider selling car accessories in your Shopify stores in 2023.


According to Vantage Market Research, the global car accessories market is projected to reach $720 billion by 2030. So we’re not playing when we say the car accessories market is taking off. Selling these products guarantees a stable flow of income for your Shopify store as people tend to need car accessories throughout the year.

Best things to sell on Shopify - FAQs

1. How do I find the best products to sell on Shopify?

To find the best products to sell on Shopify, consider conducting market research to identify popular trends, assess customer demand, and evaluate competition. Look for products with a proven track record of sales and consider niches or unique offerings that can set you apart.

2. Can I sell on Shopify without money?

Yes, you can start selling on Shopify without money by utilizing dropshipping or print-on-demand services. These business models allow you to sell products without upfront inventory costs, as you only purchase items from suppliers when you receive orders from customers.

3. How long does it take to make money on Shopify? 

The time it takes to make money on Shopify varies depending on various factors such as the effort put into marketing, product selection, and customer engagement. Some entrepreneurs may start generating sales within a few weeks, while others may take several months to establish a profitable business. Consistent marketing efforts, high-quality products, and effective customer engagement strategies can help expedite the process.

Final words

In conclusion, the year 2023 offers a range of lucrative opportunities for merchants on Shopify. So what’ll it be? Yoga mats? Handbags? Or an environment-friendly item? 

These best products to sell on Shopify align with current consumer trends, reflecting the growing demand for convenience, sustainability, wellness, and self-care. What you need to do is to find your own niche and stick with it. 

By leveraging the power of Shopify's platform and implementing effective marketing strategies, your online store can start generating revenue within days. 

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