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Are you bored of lackluster sales figures? Is your online store not living up to its full potential? It's time to take charge and supercharge your Shopify conversion rate!
Every store owner wants their visitors to make a conversion. A conversion can be signing up for an ebook, registering for an event, or submitting a form. But the ultimate goal of merchants is that window shoppers convert into real buyers.
In this article, we’ll together explore the 7 best approaches to optimizing the conversion rate of your Shopify store.
But first, let’s figure out the average conversion rate on Shopify stores.
A survey in Sep 2022 by Littledata showed that the average conversion rate of Shopify stores is 1.4%.
To be in the top 20% of Shopify stores, your conversion rate should be higher than 3.3%. And if your conversion rate is lower than 0.3%, your store will drop to the bottom 20%.
For Shopify stores or online businesses, conversion rates are calculated as follows:
Conversion rate (%) = Total number of conversions/number of visitors x 100
Say your store got 2,000 visitors and 100 sales last month. So the conversion rate for that month is 5%.
100/2000 x 100 = 5 (%)
When you run a Shopify store, you won’t need to manually calculate your conversion rate as Shopify will take care of that.
Trust badges are really helpful in easing customers’ worried minds about eCommerce stores. They help gain your stores some authority from other well-known and reliable brands.
Customers always have some doubts when it comes to making a purchase. Especially when shopping online, buyers are more susceptible to fraud and, hence, more skeptical about online stores. They’re asked to submit their credentials and credit card details for a product they haven’t experienced. Of course, buyers should be careful.
Here are several ways you can make use of trust badges on your Shopify stores:
>>> Suggested for you: How to increase sales on Shopify: 7 Effective sales and marketing modals
Countdown timers add a sense of urgency or excitement to your customers, which pushes them to make a conversion. Customers who think they cannot buy something tomorrow will be more inclined to make a purchase today. That was shown in a survey by researchers Adewole, Worchel, and Lee.
You can use countdown timers for limited promotions, seasonal offers, and flash sales to encourage buyers to make more purchases. Or your store can have countdown timers for product/ website launches to trigger some excitement so visitors can sign up for email alerts or follow updates on social media.
For example, when you’re building your Beae store, you can add a Countdown Timer Bar by Hextom. This app is a popular countdown timer bar with more than 1,000 positive reviews on Shopify App Store.
If you have reviews & ratings, obviously the positive ones, on your online stores, customers will have more confidence in your brand and are more likely to make a purchase. A GE Capital Retail Bank research also shows that more than 80% of buyers would read reviews before paying money for something.
Put yourself in your buyers’ shoes. Whenever we go shopping, especially online, we’re always looking for other buyers’ reviews before purchasing. We don’t want to pay money for something we’re not satisfied with. Your customers feel the same way too.
You should treat your customers the way you want to be treated when shopping online. So show off your positive reviews & ratings to gain more conversions.
Using live sales notifications is a powerful way to boost your Shopify conversion rate. These small popups display real-time purchasing activities made by other customers, instilling a sense of credibility in your website.
When potential customers see that others are actively shopping and making purchases, it creates a sense of trust and urgency. The fear of missing out (FOMO) kicks in, encouraging visitors to make a purchase decision more quickly.
Heatmaps are a powerful tactic for eCommerce stores as they can show your customers’ behaviors, therefore you know how to optimize your store for better conversion rates.
Heatmaps are designed to collect huge amounts of behavioral data and convert them into a clear-cut visual presentation. For example, heatmaps often use “warm” and “cool” color shades to represent levels of engagement on your site. A warm (red, orange, yellow) area on the heatmap means a high level of activity here. And cooler shades show low activity.
eCommerce store owners can leverage heatmaps to learn what elements of your site customers engage with the most or which part of your store they scroll, click, and move. This is the best way to see your online store through the eyes of your visitors.
An intelligent search would help customers find their favorite item in the shortest time. The more quickly they can find their wanted product, the higher chance they will pay money for it.
If your store is selling a huge number of items, it’s essential to add an intelligent search bar on your homepage or product page. Then customers can directly head to where they want to be instead of going through categories.
In addition, intelligent searches can take into account things like product alternatives or spelling errors while suggesting products and results as users are typing.
ROTHY’S uses a search bar to show both text and image results, helping its customers find exactly what they’re looking for.
Guest checkout shortens the checkout process, allowing customers to make a purchase without creating an account. That’s a win-win. Customers get their items quickly - your store increases conversion rates and sales.
If you’re concerned about losing connection with your buyers, then don’t worry, you’ll get their contact information anyway when they make a purchase decision.
Let’s see WP Standard as an example. You won’t have to create an account, and they don’t even ask you to make one. As soon as you press the Checkout button, you’re moved to the following checkout page that requires an email address and shipping details.
WP Standard allows customers to checkout without an account.
Another great thing about WP Standard is that the website offers express checkout options. As you choose any option (shopPay, PayPal, Amazon Pay, Google Pay), you just need to log in to your account and make the payment. Super simple, hah?
Congratulations! You're now equipped with the top seven strategies to skyrocket your Shopify conversion rate. It's time to put these game-changing tactics into action and witness the remarkable transformation of your online store.
Keep in mind that you shouldn't expect instant miracles once you put these strategies into action. And don't forget the importance of A/B testing to figure out which elements are actually driving conversions.
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